Head of Brand Strategy

ICONYC · Location TBC · Full-time

About ICONYC

ICONYC is a New York-born luxury brand built on craftsmanship, culture, and an unmistakable point of view. Our brand is our most valuable asset: how it looks, how it speaks, where it shows up, and what it stands for. This role exists to protect and grow it.

The Role

We're looking for a Head of Brand Strategy to define and lead the long-term strategic direction of the ICONYC brand. You'll own brand positioning, architecture, and narrative, shaping how ICONYC is perceived across every market, channel, and touchpoint. This is a senior leadership role: you'll set the vision, build the frameworks, and partner with creative, marketing, product, and partnerships teams to bring it to life consistently.

We believe talent isn't tied to a zip code. This role is open to candidates anywhere in the world. You set your base, and we'll build around it.

What You'll Do

Define and evolve ICONYC's brand strategy, including positioning, values, voice, and long-term vision, and translate it into clear frameworks the whole company can execute against. Lead brand architecture decisions as we expand into new categories, markets, and collaborations. Partner with creative and marketing leadership on campaigns, launches, and storytelling, ensuring every expression of the brand is coherent and elevated. Guide consumer and cultural insight work: understand our audience deeply and anticipate where luxury is heading. Evaluate partnerships, licensing, and collaboration opportunities through a brand lens. Act as the internal guardian of the brand, coaching teams across the company on what ICONYC is and isn't. Report to executive leadership on brand health, equity, and strategic progress.

What You Bring

You have 8+ years in brand strategy, brand management, or strategic planning, with significant experience in luxury, fashion, beauty, or premium lifestyle. You've led brand strategy at a senior level, ideally through periods of growth, repositioning, or category expansion. You combine sharp analytical thinking with genuine creative sensibility, and you can move fluently between consumer data and cultural intuition. You're a persuasive communicator who can align founders, creatives, and commercial teams around a single vision. You have deep fluency in luxury codes and global cultural trends, and you're comfortable leading in a remote-first, cross-timezone environment.

Nice to have: agency and in-house experience, background in launching brands into new international markets, experience building and leading a strategy team.

What We Offer

A seat at the leadership table of a growing luxury brand: you'll shape what ICONYC becomes. Flexibility on location thanks to our different office locations. A working culture built on trust and output. Competitive compensation, with your expectations shared in the application form. Access to the people, products, and rooms that shape luxury around the world, wherever you're based.

How to Apply

Submit your application through the form below, including your salary expectations and current location. We review every application and respond to all candidates.

ICONYC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.